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YNZ Marketing + Media

YNZ Marketing is a new and developing small business that provides clients with services such as marketing consulting and media production for social media and web. YNZ also specializes in drone photography and most commonly works with real estate and capturing landscapes. They came to me in need of a logo made from scratch that paid homage to their Aztec heritage.

Scope

Logo

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Based in San Diego, CA.

Documenting landscapes, real estate, construction and custom photography + video.

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Goal

I created two versions of the logo for the wide range of digital and print media my client may produce. One of my goals was to have a version of the logo for video production in this vertical form, and one that was versatile for any other use in the horizontal form shown above. It was vital that both forms of the logo hinted at an old Aztec legend, Ollin. I also made another goal while in the design process to combine the ancient symbol with the shape of a drone, since most of the content my client focusing utilizes one for photography and videography.

Designing

The main request for my client was to honor the Aztec symbol on the calendar, Ollin. Ollin, meaning 'movement', is the day of the Aztec calendar associated with Xolotl. Xolotl is the god of shifting shapes and movement. There are many versions of the symbol, so I did my research and gathered some of my favorite and set aside a photo of the drone my client uses.

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